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Mission vs. Vision What is a mission statement? A mission statement characterizes client basic procedures and educates you about the ideal dimension of execution. It essentially discusses HOW you will accomplish your business objectives while characterizing the reason and essential targets identified with your client's needs and your group's qualities.  It should respond to the inquiry, "What do we do?" while illustrating your organization's focused contrasts by replying, "What do we do that is remarkable or extraordinary?" Your mission statement drives your organization. It ought to have the impact of explaining precisely what you do well since will bring your business...

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